Last updated: 12 June 2026
iCare Edge Ltd is committed to protecting your privacy and complying with UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.
iCare Edge Ltd collects and uses your personal information when you visit our website https://icareedge.co.uk/, get in touch with us, or request information about our services.
We’ve written the policy in plain, clear language so it’s easy to understand. If anything is unclear, please contact us using the details at the end.
Important — this notice covers our website only. This Privacy Notice applies to information collected through our website (for example, when you fill in our contact form, ask about an appointment, or browse our pages). If you become a care client, or if you give us information about someone’s health or care needs, that information is handled under our separate Client Privacy Notice, which explains how we look after sensitive (“special category”) data.
1. About Us
iCare Edge Ltd is a UK-based home care provider operating the website https://icareedge.co.uk/.
For the purposes of UK data protection law, iCare Edge Ltd is the data controller of personal information collected through this website.
iCareEdge Ltd
Address: Unit 49, 203-205 The Vale, Acton, London, W3 7QS
📧 info@icareedge.co.uk 🌐 www.icareedge.co.uk
Phone: 020 3488 4345
Mobile: 07949 178867
ICO registration number: ZB612182
For any questions about this privacy policy or how we use your data, please contact us using the details above.
2. What Personal Data We Collect
- Information you give us directly through our contact form or appointment enquiry, including your name, email address, and any subject line and message content you choose to send us. If you enquire about an appointment, we may also collect a phone number and details of the service you’re interested in.
- Technical and usage information collected automatically when you visit, such as your IP address, browser type, device information, the pages you view, time spent on pages, general location information, such as country or city, cookie and analytics information, and how you found our site. This comes from cookies and similar technologies.
- Special category data In some cases, users may voluntarily include health, care-related, or other sensitive personal information when making an enquiry.
We do not ask you to provide sensitive data unless it is necessary. If you choose to provide this type of information, we will only use it to respond to your enquiry or provide the service you requested.
3. How We Collect Your Data
We collect data when you:
- Directly from you when you contact us by phone, email or through our website contact form and submit an appointment enquiry.
- Engage with our care services directly
- Are referred to us by a family member, GP or healthcare professional
- Automatically through cookies and analytics tools when you browse the website (see Section 12).
- Through third-party tools used on our website, such as Google Analytics
4. Why We Process Your Data
We use your data to:
- Provide homecare, personal care and live-in care services
- Respond to service enquiries
- Arrange and follow up on appointment requests
- Meet our legal and regulatory obligations
- Improve our services and keep our website secure
We do not sell your personal information, and we do not use it for automated decision-making that produces legal or similarly significant effects.
5. Legal Basis for Processing
- Contract (Article 6(1)(b)) to deliver care services you have requested
- Legal obligation (Article 6(1)(c)) where we have to keep or disclose information to meet a legal requirement.
- Legitimate interests (Article 6(1)(f)) to manage and improve our business and keep our website secure and working properly.
- Vital interests where necessary to protect someone’s life
- Consent (Article 6(1)(a)) for non-essential cookies and analytics, and where you’ve actively chosen to send us a message or sign up for updates. You can withdraw consent at any time (see Section 14).
Under UK GDPR Article 6, we must have a lawful basis for using your personal data. The lawful bases we rely on include:
| Purpose | Type of data | Lawful basis |
|---|---|---|
| Responding to enquiries | Name, email, phone number, message content | Legitimate interests (Article 6(1)(f)), or steps before entering into a contract |
| Appointment/service enquiries | Contact details and enquiry details | Steps before entering into a contract, Article 6(1)(b) |
| Managing website security | IP address, device data, technical logs | Legitimate interests (Article 6(1)(f)) |
| Improving our website | Cookie and usage data | Consent (Article 6(1)(a)) for analytics cookies |
| Complying with legal obligations | Contact records, correspondence | Legal obligation (Article 6(1)(c)) |
| Optional marketing, if used | Name and email address | Consent, or legitimate interests where allowed by law |
6. Special Category Data
We do not intentionally collect special category data through this website. However, you may choose to include health, care-related or other sensitive information when sending us an enquiry. If you do, we will only use that information to respond to your enquiry or take steps at your request before providing services.
If you become a care client, your health and care information will be handled under our separate Client Privacy Notice.
7. How Long We Keep Your Data
| Data Type | Retention Period |
|---|---|
| Contact form enquiries | Up to 12 months after our last contact with you, unless needed for legal, safeguarding, or service-related reasons |
| Analytics cookies and usage data | Up to 14 months depending on our Google Analytics settings |
| Strictly necessary cookies | Usually deleted when your browsing session ends, or kept only as long as needed for the website to work |
We may keep information for longer where required by law, to resolve disputes, enforce our terms, or protect our legal rights. When we no longer need your personal data, we will delete it or anonymise it.
8. Who We Share Your Data With
We only share your information where necessary and with organisations that are required to protect it. These include:
- Google (Google Analytics) provides website analytics. See Google’s privacy policy: https://policies.google.com/privacy
- Our website host and IT/security providers: who keep the site running and secure on our behalf.
- Professional advisers, regulators, or law enforcement: where we are legally required to disclose information.
- Care-sector recipients: A care provider realistically shares with GPs/NHS, local authority social services, safeguarding bodies, the CQC, and next of kin/emergency contacts.
These providers act as our data processors and may only use your information on our instructions.
9. Use of Third-Party Services
We use third-party tools such as Google Analytics to operate and improve our website. Some data may be processed outside the UK, including in the United States. These providers operate under UK-approved safeguards (such as Standard Contractual Clauses) to ensure your data remains protected.
10. How we keep your information safe
We take appropriate technical and organisational measures to protect your information, including secure hosting, access controls, encryption in transit (HTTPS), keeping our website and software up to date, and limiting access to those who need it.
No website or online service can be guaranteed to be completely secure. However, we take data protection seriously and aim to keep your information safe.
11. Your Rights Under UK GDPR
You have the right to:
- Access your personal data (Access the personal information we hold about you)
- Correct inaccurate data (Rectify information that is inaccurate or incomplete)
- Request deletion of your data (Erase your information (“right to be forgotten”) in certain circumstances)
- Object to or restrict processing (Restrict how we use your information in certain circumstances)
- Data portability (Receive your information in a reusable format)
- Withdraw consent at any time (Where we rely on consent, you can withdraw your consent at any time.)
- Right to object (object to us using your information, including for direct marketing)
To exercise your rights, contact info@icareedge.co.uk.
12. Cookies
Our website uses cookies to improve your experience. Cookies are small text files placed on your device when you visit our website.
We use the following types of cookies:
- Strictly Necessary: Required for the website to function (for example, security and basic site features)
- Performance: Help us understand how visitors use our site
- Functionality: Remember your preferences
- Tracking: We use Google Analytics to understand how visitors use our website. These analytics cookies are only used where you have given consent through our cookie banner or cookie settings.
You can manage your cookie preferences at any time using the cookie banner on our website.
13. Complaints
If you are unhappy with how we use your personal data, please contact us first so we can try to resolve the issue. You’ll acknowledge complaints within 30 days.
You can contact us at:
You can contact the ICO through its official website or by phone. You have the right to complain to the Information Commissioner’s Office (ICO):
🌐 www.ico.org.uk 📞 0303 123 1113 📧 casework@ico.org.uk
14. How to withdraw your consent
You can withdraw consent at any time. For cookies and analytics, you can change your cookie preferences through our cookie banner or your browser settings. For any other consent-based processing, you can contact us at:
Withdrawing consent does not affect any processing that took place before consent was withdrawn.
15. Contact us
If you have any questions about this Privacy Notice or your information, please contact us:
- Email: info@icareedge.co.uk
- Phone: 020 3488 4345
- Mobile: 07949 178867
- Address: Unit 49, 203–205 The Vale, London, W3 7QS
16. Children’s privacy
Our website is intended for adults and is not directed at children. We don’t knowingly collect information from children through this site. If you believe a child has provided us with information, please contact us and we will delete it. Where our care services involve children, that information is handled under our Client Privacy Notice with appropriate safeguards.